Rob White is the Assistant Director of Communications for the Colorado High School Activities Association (CHSAA), where he supports content creation, media relations, and digital communications. In this role, he contributes to website content, social media strategy, and coverage of state championship events. He also assists with rankings, postseason awards, and media credentialing.

White brings more than 35 years of professional experience, including six years as Director of Communications at MSU Denver. There, he oversaw all content for RoadrunnersAthletics.com, including press releases, game recaps, previews, and student-athlete features. Prior to his time in collegiate athletics, he spent more than two decades as a sports reporter, including extensive coverage of high school athletics in Nebraska.

He worked for 22 years at the Omaha World-Herald, covering a wide range of sports including football, basketball, volleyball, hockey, and baseball. Earlier in his career, he covered Hastings College and local high school sports for the Hastings Tribune. A former high school athlete himself, White competed in football, basketball, and baseball, including appearances in state championship competitions. His career has been defined by a passion for storytelling and a commitment to highlighting student-athletes and their achievements.