Colorado High School Activities Association and iHeartMedia Denver have joined forces to provide Colorado with its most comprehensive radio coverage in several years.
The new deal covers CHSAA football, basketball and baseball championship games, along with several joint efforts on the public relations and marketing fronts. Stations included in the deal are Orange & Blue 760 AM and KOA News Radio 850 AM.
"We see this relationship with iHeartMedia as another step in the educational outreach CHSAA has been making," said CHSAA commissioner Rhonda Blanford-Green. "We see this platform creating better understanding for the community – students, parents and coaches – to experience the excitement and positive energy that high school educational activities bring to us all. It provides another way for us to share the Association's vision for athletics and the non-athletic activities we sanction."
The partnership will be in effect from August 2017 through August 2020, with a joint agreement for an additional two years at the end of the agreement.
"Orange & Blue 760 is proud to partner with the Colorado High School Activities Association for Colorado's Championship Games. We support high school athletics and academic excellence of all Colorado students," said Tim Hager, Region President of iHeartMedia Denver.
Among the goals of the relationship, Blanford-Green said, is the development and airing of Public Service Announcements during the week, along with the potential development of a weekly radio show and, long term, perhaps looking at the viability of a state-wide prep radio network.
KDSP will announce its regular season broadcast schedule in the coming days.